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Brits have lost the art of falling asleep

Our consumer research, published today, says that technology and our need to stay ‘constantly connected’ is causing Brits to lose the art of falling asleep.

You can download section 1 of The Art of Falling Asleep guide, for free, here.

Our Survey

Glowing blue phone lights, watching TV in bed and stressing over work are all to blame, with around half of us (49%) admitting we’ve had trouble falling asleep since becoming an adult.

Our study found that the last thing we do in the bedroom is actually sleep, with more than a third (36%) of us admitting we turn on a screen in bed when we’re trying to nod off.

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Worryingly, 82% of 18-24 year olds take their mobile phone into bed with them. With 63% of this ‘tech generation’ in bed playing games, doing social media, sending work emails, and watching TV - these are all distractions and cause problems when it comes to falling asleep.

Our research also showed that stress appears the be the main factor affecting a decent night’s sleep in the UK – half of us say that it keeps us from falling asleep initially, with a third of Brits then woken up by their worries during the night.

Four out of ten Brits (38%) are waking up tired at least six days a week, with 15% saying they feel groggy every single morning.

Dave Gibson, our resident sleep expert, says we need to put our technology to bed an hour before ourselves and get back to the times when our days were more closely aligned to the natural cycle of light and dark.

“Having your phone as your bed buddy is not a good idea. We are so far removed from our ancestral sleep settings, it’s no wonder half of British adults struggle with sleep. Our drive to stay constantly connected with work and tech means we start and finish the day loaded with stress and adrenaline. For many, their mobile phone is last thing they see at night and the first thing they see in the morning.

Almost half (40%) of adults take more than 20 minutes to fall asleep and 1 in 10 Brits aged between 18 and 24 are struggling for around an hour.

“It’s important to understand more about our natural programming, enabling us to restore our factory sleep settings. Our sleep guide gives you step-by-step advice and helpful techniques that you can use to help you go back to basics when it comes to sleep.”

Like this?

You can download section 1 of The Art of Falling Asleep e-book, for free, here.

Look out for Step 2 ‘Make your Bedroom a Modern-day Cave’ on 24th November or sign-up here and we will email it directly to you.

WIN! We’ve teamed up with SleepPhones®, to give you the chance to win their revolutionary Classic Headband Headphones – providing a safe and natural way to fall asleep faster. Your chance to win, here.



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