INTRODUCING OUR CAMPAIGN FOR BETTER SLEEP
We’ve been in the business of sleep for over 38 years so we know that there’s a lot more involved in getting a great night than a good bed & mattress - although these help of course!
Our new research shows that modern life has impacted our relationship with sleep so much that, in fact, half of us (49%) admit to having problems falling asleep since becoming an adult.
We are launching The Art of Falling Asleep, our informing campaign, giving you simple, easy to follow advice and techniques to help you fall asleep and stay asleep. Alongside our sleep expert, Dave Gibson, we have even created a free sleep guide for you to download here.
Our aim is to help you sleep happily ever after.
Getting a good night’s sleep is often easier said than done
A few years ago, it was all about ‘power sleeping,’ where the holy grail was to function on as little sleep as possible. Thankfully, today, we want to take greater care of ourselves.
Today, life is stressful and a long way from how our ancestors spent their days, and especially their quieter evenings as daylight disappeared slowly.
Our state of permanent connection leaves us with very little downtime, so much that right up to sleep time we are active – with many checking emails and working in bed just before sleep.
So, it comes as no surprise that four out of ten Brits (38%) are waking up tired at least six days a week, with one in seven (15%) saying they feel groggy every single morning.
We are here to help.
Together, with resident sleep expert Dave Gibson, we’ve created this guide which we hope will help you remaster the art of falling asleep and get back in tune with your natural rhythms.
We hope you find this information helpful and we welcome any thoughts, suggestions and sleep tips you’d like to share.
You can download our sleep guide for free, here. Tell us what you think, we would love to hear from you!